Fashion Trend for Women – What’s Hot For Them Now?

There are many different factors that are involved in governing the fashion trend for women. The key element is to understand the requirements of different women belonging to different backgrounds regarding latest fashion trends.Fashion trends change from time to time, and it all depends upon some key factors that determine the changing trends based on women’s interest. One of the basic factors that influences the fashion trend is the colour choice. Women prefer to wear colours according to the weather. For example, it may be seen that during the winter season most women prefer to wear dark colours whereas spring is the time of wearing bright colours.Other than that usually women wear long sleeved and covered dresses during the cold season, and they prefer to accentuate their sexuality during the warm season. So, one will find the fashion statement dresses for winter to be completely different from the summer dresses. Besides that another important factor that influences the fashion trend for women is the female celebrities.When it comes to fashion every women wants to look like a celebrity and hence follow the fashion choices of their favourite celebrities. The fashion choice of female celebrities greatly influences the overall women’s fashion criteria. Women copy the creative designer look of their favourite female celebrities so that they are able to go along with the new and the most trendy fashion statement.Another important thing that influences the fashion trend for women is their comfort zone. Whether it is a formal wear or a casual one everyone wants to wear a dress that makes them look stunning, but at the same time it is comfortable to wear. One may identify that fashion trends change rapidly over the time but the idea to wearing comfortable fashion clothes always remains the same.The most important aspect that has a very great impact on the fashion trend for women is the associated cost. It is not necessary that every woman would want to wear something inexpensive and cost effective without regarding how it looks on them. The reason why fashion statement clothes should be inexpensive is that so that everyone is able to buy such clothes easily. Although there are certain brands that are quite expensive when it comes to pricing, but they offer good quality and fashionable clothes as well.

What It Takes to Create an Award-Winning Business

14 Strategies We Attribute to Our Recent Business Excellence AwardOut of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that we were nominated for a 2016 Business Excellence award.Say what?Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour!Part of the nomination process consisted of a 30-minute interview in front of a 3-judge panel. Imagine being forced to actually brag about yourself for a half an hour! Talk about squirming in my seat!Fast forward to last week where the awards ceremony took place. Much to my relief, our category was up first so I could relax the rest of the evening.To be honest, I wasn’t all that anxious – I knew the odds of winning was only 1 in 7 so I waited patiently for the winner’s name to be announced, not at all expecting it to be us.But it was! We were declared the winner!Say WHAT???Shock and disbelief once again came over me as I took a moment to grasp what just happened. Walking to the stage was quite the blur but I managed to do it without tripping up the stairs to get our award.In the aftermath of winning this wonderful recognition, I reflected some more about that judge’s interview and how they deemed us the winner from the other worthy nominees in our category.With that in mind, I wanted to share some of the attributes I feel helped us win this prestigious award. Without further ado, here’s what it took for me to create an award-winning business:1) Be Passionate About What You DoWe are not the first business I’ve created; there’s been plenty others ranging from creating craft pieces to faux finish painting. But no matter what I did, I was very passionate about it.Don’t waste your time trying to run a business just to make money. You’re going to tire of it very quickly and it will be harder to make sales.But when you’re passionate about what you do, others will immediately see that and will be drawn to you like a magnet.2) Love Working With the People You Serve and Offer Exceptional Customer Service One of the truest joys I receive is the knowing how much we are able to help a new business owner get their online presence up and running. Being a part of their joy at seeing their dream materialize into something tangible gives me just as much joy.If you avoid answering the phone or responding to emails because you dread having to talk to a client, then you need to adjust your marketing so you attract the right people to work with.If you don’t love who you’re working with, then it’s hard to establish a successful business that needs to cater to your clients by making customer service a #1 priority. And that means answering the phone, responding to emails in a prompt manner, and treating every person as if they were your only client. And when you’re attracting your perfect ideal client, then this should be easy to do.Make your business about them, not you. Just remember, if you had no clients, then you’d have no business.3) Know Your StuffBefore even thinking about starting a web development/digital marketing business, I ensured I got the education I needed first. I attended the Vancouver Film School in their Multi-Media program and then later earned a Bachelor of Business Administration degree with a concentration in Computer Information Systems (with an A+ GPA).Not to mention the countless online courses I’ve taken over the years to ensure my skills are kept up-to-date with this ever changing industry.Sadly, I see a lot of entrepreneurs wanting to start a business with not a lot of skills or experience under their belt and then they wonder why they’re struggling.Reading a book or taking one on-line course is probably not enough to reach award-winning status. But if you’re passionate about building a successful business, you’ll find a way to ensure you become as qualified as needed.4) Be CommittedIs working 15 hour days, 6-7 days a week committed enough? Yep, that’s what Daniel and I do every week. We have to in order to fulfil points 2 and 3 above.It takes a lot of time and effort to ensure your clients are taken care of properly. You also need a “do whatever it takes” level of commitment.You might not need to work such long hours as us and trust me, we’re continually working towards lessening that kind of volume but until then, we are willing to do whatever it takes to ensure our business is successful. Are you?5) Be ConsistentConsistency shows up in many forms when running a successful business. For me, it’s being consistent with my message, my brand, my Social Media presence, my newsletters, my team management, and the level of quality we bring to our clients.Do I miss sometimes? Absolutely. But being consistent in these areas are very important to me, and I do what needs to be done in order to show up the best I can for my team and our clients.Without consistency, it’s hard to create brand ambassadors (such as the ones who nominate you for an award), loyal team members, and a steady flow of clients.Whatever you have decided to commit to, be consistent at it and you’ll be amazed at how things start to flow your way.6) Surround Yourself With a Dedicated and Knowledgeable TeamI started off as a one-woman show. Because of my educational background, I was able to do the design, build and marketing of a website quite easily. I’m what you would call a “generalist”, someone who knows a lot of about a lot of things and is a specialist in a few areas.But my one-woman show was not going to create a successful business. Especially in this technologically-driven industry. It quickly became apparent my skillset was only going to get me so far.So my first hire was someone who could offset my biggest weakness. Warren was a student at UFV and applied for my part time programmer position. He was a perfect complement to our company and the moment he came on board, I was relieved of having to do all the site builds myself. I could then take that time and focus on building the business instead.It’s tough to try and do everything yourself when it comes to running a business. Sure, there are expenses involved in hiring but if you hire smart, keep an eye on your bottom line, and know when to let go of those that aren’t serving you best, your business will escalate far quicker than if you try to struggle with everything yourself.This topic is worthy of a whole article itself so I encourage you to read How to Take a Solo-Entrepreneurship to the Next Level for more.7) Have Honesty, Authenticity and Gratitude be a Part of Your Daily LifeIt’s sad I even need to list this as an attribute but I’ve been in business long enough to know not everyone adheres to these principles.To me, this is a no-brainer – I’m not certain I could live any other way?But judging from the stories I hear from new clients about how they were treated by their previous web developer, it sounds like many people need to be reminded of this.No business will thrive without honesty and integrity. And a little secret: gratitude will not only make your business thrive, but your whole life too. Give it a try and see what I mean.8) PersevereEvery business, including ours, has its ups and downs. The key to success is to not let those “downs” overcome your enthusiasm. Pick yourself back up, learn from whatever lesson there was to be learned, and keep moving forward.If we had quit when we only had $20 credit left on our credit cards at Christmas time just a handful of years ago, we wouldn’t be award winners now!9) Invest in Your BusinessBuilding the company has been one investment after another. It never ends really.There’s always something that needs to be worked on. Here’s a short list of my recommendations on where you need to invest in your business:a.Branding & Websiteb.Marketingc.Educationd.Building a Team10) Understand You’re Running a Business, Not a Hobby.I think this is an important distinction to make and one many entrepreneurs aren’t differentiating.I’ve always looked at our company as a business and that’s mostly due to my business mind and having a business degree.But for those that simply are passionate about something and have a dream to make money off of it, it’s hard to know exactly HOW to turn that dream into a business.They end up blindly doing what they think they should be doing, all by themselves, in order to save money (or not spend money they don’t have) and hope for the best.If this sounds familiar, I’m adding another business investment to consider as your top priority: A business coach or mentor. ASAP. Otherwise, you’ll probably end up just running a hobby.11) Set up a Systemized Business StructureI’ve worked with a lot of clients over the years. Some amaze me at how organized and systemized they are. And others, well, not so much.Having a systemized business structure in place is the only reason I haven’t gone insane with my daily workload.Here’s the tools we use to be more organized, efficient and less stressed.12) Get Comfortable With SalesSales. It’s a dirty word for many entrepreneurs and business owners alike. Me too. I hate to think of myself as a “sales person” but at the end of the day, if we’re not selling our wares, we don’t have a business.Now that’s not to say you need to become a pushy, in-your-face predator. Far from it.Remember attribute #1 about being passionate? That’s what you need. People will trust your passion and will respond to it. But be careful, sometimes passion can be too intense and will turn people away.Find your sweet spot as to what resonates with your ideal clients and keep working at it. But do embrace the fact you’re selling your wares and learn some strategies that fit with your personality and comfort level that will work.13) Give BackGiving back is an imperative attribute to have when building a successful business. We give back in several ways, here’s some ideas to consider that we do:-Offer discounted prices for non-profits-Volunteer your services to community groups-Send cash donations to worthy charities you believe in-Make purchases that support worthy causes-Donate door prizes and/or silent auction items for fund raising activities-And support your own clients whenever you can14) Be AccessibleWhen new clients approach me due to being disenchanted with their existing web developer or marketer, the most often complaint I hear is they can never get a hold of the person. Either they take forever to respond to an email or never answer their phone.I think I’m going to write a book on how NOT to run a successful business based on this alone. It boggles my mind when I consistently hear stories like this. How are these people keeping a business going with such poor service and accessibility?I have a policy to answer emails within a day of receipt. I often exceed that policy but sometimes the volume is too much and I get delayed in responding. Same thing with the phone. If we’re available to answer, we do so. If we’re not, we’ll call the person back right away.Being accessible provides peace of mind to our clients; they know we care enough about them to take care of their needs in a timely manner. ’nuff said.There you have it. My honest take on what created the company to be an award-winning business. Maybe I need to write a book about this because, honestly, I could have added more but, it’s coming into the 15th hour on this Sunday night of working so I’ll leave it at that.What about you? What would you add to the list? Please leave a comment below, I’d love to hear from you!

Why Google Places Works for Your Business Advertising

Deciding how to advertise your business on the Internet is not an easy decision, especially when you’re on a budget. There are so many different advertising platforms in existence that gain you traffic in exchange for the majority of your advertising budget. With so many options available and some very expensive, it’s difficult to know whom to trust. Enlighten yourself to a new technologically savvy way of marketing and promoting your business that your competition may be unaware of. Google Places is very beneficial to many businesses and this is why:Google Places is free. This means that if you decide to advertise your business using this service, your advertising budget remains untouched. Most online advertising costs money i.e. Pay-Per-Click (PPC), which can cleverly eat into your advertising budget if you’re not careful. Additionally, there is much to be learned before you likely see any success and many people do not realize this.Google Places is obviously owned by Google; think of the benefits to you since this is the case. Google is the most popular and frequently used search engine in the world as millions of people use their search engine daily. Additionally, Google is constantly changing and testing their algorithms to ensure they are giving people the exact information they are searching for.Now, imagine consistently being on the first page of Google’s search engine and how that could benefit you and your business. Increased visibility on Google equals potentially massive exposure. The exposure will surely send highly targeted traffic to your Google Places listing.A huge advantage to using Google Places is that it is very easy to get set up, and you’re visible almost immediately. If you know how to type and operate a mouse, then you’re all ready to set up a basic listing. Everything is labeled step-by-step. There are also strategies to utilize to ensure you are gaining the maximum amount of exposure possible with this service. Just make sure you read on these strategies so you are getting the most of this free service.The great thing to know about Google Places is that your competition will most likely not be savvy enough to claim their free listing here. If you know that it’s such a simple process to list your business there, then all you need to do now is to take action and verify your listing. Don’t let this simple process go without taking advantage of it. Either have your webmaster claim your Google Places listing or do it yourself correctly.